Arvind Limited presented its collaboration with designer Ashish N Soni at Lakmé Fashion Week in partnership with FDCI at Taj Palace, New Delhi, on 16 October 2026. The show pulled together textile innovation, contemporary design and modern craftsmanship, and it used Arvind’s long textile expertise to build a menswear collection around the relationship between fabric, form and refined tailoring. Actor Jim Sarbh walked as showstopper, bringing his own sense of style and individuality to a collection that reflected the changing language of modern menswear.

Fabric First

At the heart of the collection was Arvind Limited’s diverse textile portfolio, with fabrics across categories including cotton, wool, linen, Tencel, bamboo and other innovative blends. Through Soni’s design perspective, those materials became a contemporary wardrobe that balances sophistication with versatility.

The showcase put the character, texture and function of each fabric in focus, showing how textile innovation can influence the creative process and shape how modern garments are built. From lightweight materials to more structured fabrics, the collection looked at the possibilities of contemporary menswear through a considered interplay of material and design.

Ashish N Soni’s Approach to Tailoring

Soni is known for refined tailoring and understated sophistication, and he brought that signature language to the runway, turning Arvind’s fabrics into contemporary silhouettes that celebrate precision, proportion and craftsmanship. The collection offered a modern take on menswear in which considered construction, clean lines and versatile forms add up to a wardrobe rooted in timeless style. Each ensemble reflected his ability to give fabric a distinct identity, and it underlined why textile quality and innovation matter to the overall design story.

Jim Sarbh as Showstopper

A key moment of the show was Jim Sarbh’s appearance as showstopper, which reflected the collection’s spirit of confident individuality and contemporary elegance. Known for his unconventional approach to personal style, Sarbh brought a distinctive presence to the runway that complemented Soni’s refined design sensibility and the collection’s focus on modern sophistication. His appearance reinforced the idea of menswear that moves beyond conventional dressing, with personal expression coming through considered design and craftsmanship.

From Textile to Runway to Retail

The collaboration does not stop at the runway. Select looks from the collection will be available at The Arvind Stores nationwide, which turns the idea of textile-to-runway-to-retail into something shoppers can actually buy. The initiative aims to link textile development, designer-led creation and consumer access, so the craftsmanship and innovation seen on the runway can become part of the contemporary Indian wardrobe. It also reflects Arvind Limited’s aim to make premium textiles and design-led fashion more accessible through its retail network.

What FDCI, Arvind, Soni and Reliance Brands Said

With Arvind Limited x Ashish N Soni, the runway showed what can happen when textile innovation meets contemporary design. The mix of Arvind’s fabric development, Soni’s refined approach to menswear and Sarbh’s distinctive style gave a fresh perspective on modern Indian fashion. As select looks make their way to The Arvind Stores, the collaboration carries its creative journey beyond the runway and strengthens the link between craftsmanship, design and everyday wearability.