Vaseline is making its debut at Lakmé Fashion Week in partnership with the Fashion Design Council of India (FDCI) in New Delhi, running from 13 to 18 October, with a campaign called ‘Glow Is The New Gold’. It treats body care as part of styling and self-expression, and it takes skin finish beyond basic moisturisation by positioning radiant skin as an essential part of personal style.

Vaseline Body Oils

The centre of the campaign is the launch of Vaseline Body Oils, a lightweight, non-greasy collection that the brand says is designed to turn daily moisturisation into a luxurious glow ritual, with a long-lasting, indulgent fragrance. The Vaseline Shimmer Body Oil sits at the heart of the story. Through this launch, the brand wants to introduce body glow as another considered element of self-expression, one that works with fashion instead of sitting outside it.

Two Shimmer Finishes

The collection comes in two variants, tailored to different skin finishes and moods.

From The Golden Hour to the Fashion Week Floor

Ahead of the main showcase, Vaseline introduced the collection to creators through ‘The Golden Hour’, an exclusive preview experience. The journey now continues at Lakmé Fashion Week in partnership with FDCI through an immersive brand experience, where guests can discover the product and experience the shimmer.

What Vaseline and Reliance Brands Said

Through ‘Glow Is The New Gold’, Vaseline’s presence at the event seeks to widen the idea of a complete fashion look. From the clothes one wears to the way skin catches the light, every element shapes how a look comes together, and the campaign brings body care, body glow and fashion into one conversation.