Matsya Utkarsh Ahuja has opened its doors in Kala Ghoda, Mumbai, marking the brand’s first flagship store in the city. Drawing from the design language of its existing space while establishing a distinct identity of its own, the new store brings together the designer’s personal aesthetic, their signature fireplaces and chandeliers to create an immersive setting.

All the art on the walls has been collected personally by the designer across travels through antique shops, museums and flea markets, bringing together a blend of the old, new and iconic. It is also the first Matsya store dedicated entirely to couture.

Styled in a very personal manner with books about the old masters, his love for Assouline, marble busts, smelling of tobacco vanilla and tunes of the orchestra, Hans Zimmer and his favourites on cello bring together the truly Matsya experience layered with the pinnacle of hospitality.

Matsya Utkarsh Ahuja: A Space Inspired by Vintage Palace Grandeur

Spread across two floors, the store draws inspiration from the grandeur of a vintage palace. Moulded walls, antique accents and hand painted ceilings come together with faded blue walls, ornamented pillars and gold detailing to create a rich yet understated setting.

The original structure of the building has been retained, allowing its character to shape the space while the interiors introduce a distinctly Matsya sensibility. This store is completed with a custom carpet that runs along the staircase, leading to two spacious trial lounges. Designed as more than conventional changing rooms, each lounge features its own seating area, offering clients a more private and personalised experience while discovering the couture collections.

A Contemporary Take on Matsya’s Signature Craft

The latest collection, conceived by founder and creative director Utkarsh Ahuja, brings together Matsya’s signature embroideries, motifs and techniques, revisiting them through a contemporary lens. It reflects how Matsya Utkarsh Ahuja approaches couture as a craft that evolves with time while remaining rooted in its visual language and attention to detail.

At its core, the collection reflects a considered approach to luxury, placing emphasis on timeless design, enduring craftsmanship and pieces created with a sense of permanence. The result is couture that feels elevated and distinctive while remaining deeply connected to the identity and craft of Matsya.

Mira Kapoor and Guests Attend the Opening

Seen at the event was celebrity Mira Kapoor, who has had an association with the brand.

Founded by Utkarsh Ahuja in 2014, Matsya is a luxury Indian fashion house built around the idea of Modern Royalty. Drawing from a rich textile and craftsmanship legacy, the brand brings traditional Indian techniques into a contemporary design language, with a focus on intricate hand embroidery, refined silhouettes and timeless occasion wear.