“Naturally Luxe: Redefining Cotton in Indian Luxury Fashion”
Where nature, innovation, and storytelling converge to shape the future of luxury
New Delhi, 12th October, 2025: SUPIMA, the leading name in premium American-grown cotton, in
collaboration with Lakmē Fashion Week x FDCI, hosted an exclusive fireside chat titled “Naturally
Luxe: Redefining Cotton in Indian Luxury Fashion.” The conversation explored the creative
collaboration between SUPIMA and AFEW Rahul Mishra, uniting the voice of a global fabric
innovator with a designer deeply rooted in Indian craftsmanship. The session highlighted how beauty,
intention, and material-led storytelling converge to redefine cotton in the world of Indian luxury
fashion.
The panel featured celebrated designer Rahul Mishra, alongside Marc Lewkowitz, President and
CEO, SUPIMA, and was moderated by fashion journalist and editor Kimi Dangor. Together, they
discussed how Supima’s fibre innovation is reinterpreted through the lens of Indian luxury, exploring
the intersection of sustainability, craftsmanship, and design. The conversation offered insights into
how natural fibres can be elevated to create modern, responsible, and highly luxurious fashion.
Marc Lewkowitz, President and CEO, SUPIMA, shares, “SUPIMA is committed to advancing
innovation and sustainability in cotton. Collaborating with AFEW Rahul Mishra, a brand that
honours heritage while embracing contemporary design, shows how cotton can be elevated from a
basic material to one that carries creativity, craftsmanship, and timeless luxury.”
“Working with SUPIMA is more than a collaboration, it’s a shared vision. By combining their
exceptional cotton with our design philosophy, we can create pieces that celebrate craft, honor
heritage, and set a new standard for responsible luxury in Indian fashion.” adds Rahul Mishra.
The fireside chat underscored how global innovation and Indian craftsmanship can come together to
redefine luxury in India. Through its collaboration with SUPIMA and AFEW Rahul Mishra continues
to champion material-led design, sustainable practices, and storytelling through fashion. As a
continuation of this partnership, AFEW Rahul Mishra will showcase the collection in collaboration
with SUPIMA at the next season of Lakmē Fashion Week x FDCI, Mumbai’26 edition, reinforcing
India’s position as a leader in responsible, craft-driven, and contemporary fashion on the global stage.
Also check:- The Tenth Edition of “Nexa presents the spotlight” displayed the collections of three creative designers
About SUPIMA:
Pankhuri@fetchconsulting.in
SUPIMA is America’s luxury cotton: founded in 1954, the SUPIMA brand, short for “Superior
Pima”, designates an elite variety of Pima cotton sustainably grown only in the West and the
Southwest U.S. It is prized the world over by designers and discerning consumers who value its
resilient strength, durability, lasting color, and indulgent softness.
About AFEW Rahul Mishra:
‘AFEW Rahul Mishra’ is Rahul Mishra’s offering of effortless, easy-to-wear luxury designed for a
modern woman’s wardrobe. It is rooted in the language of the award-winning couturier, and his
commitment to celebrating his Indian roots with a global voice. Abbreviating four key elements of
nature Air, Fire, Earth & Water, AFEW emerges from Rahul’s creative inclinations towards nature,
landscape, art and culture, AFEW articulates fashion that is current yet timeless. Rooted in comfort
and a strong sense of individuality, this brand is designed with an intent of cultivating interesting
conversations around creativity, craft & community. Its collections of prét-â-porter, bags and
accessories retail out of the Rahul Mishra flagship stores in Mumbai, New Delhi & Hyderabad in
India and at select SAKS Fifth Avenue outlets in the United States and Canada.
About House of Lakmē:
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from
Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India
since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining
international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the
House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for
fashionistas to embrace beauty unapologetically.
For further information, log on to: House Of Lakmē
About Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion
design in India, represented by over 400 members. Founded on the premise of promoting, nurturing,
and representing the best of fashion and design talent in the country; its prime objective is to
propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’
label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of
indigenous crafts.
For more information, please visit: www.fdci.org
About Reliance Brands:
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began operations
in 2007 with a mandate to launch and build global brands in luxury to premium segments across
fashion and lifestyle. Its current portfolio of brand partnerships comprises Armani Exchange, Armani
Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune,
EA7, Elan Cafe, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix,
Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare,
Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra
Rathore, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co.,
Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates
1,621 doors split into 934 stores and 687 shop-in-shops in India. In the past five years, RBL has also
invested in building and operating homegrown designer brands besides acquiring the iconic British
toy retailer Hamleys. Globally, Hamleys has 191 stores across 14 countries.
For more information, please visit: https://relianceretail.com/partner-brands.html
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