Sofy, a leading feminine hygiene brand, announces a pioneering collaboration with Lakmé
Fashion Week (LFW) in partnership with the Fashion Design Council of India (FDCI).
The collaboration will elevate the conversation around period hygiene and self-expression,
aligning with the brand’s core message to empower the Gen Z target audience to “embrace
their true and unfiltered selves and go after their own idea of success.” This partnership is a
powerful alignment of Sofy’s tagline, “Your Dreams, Your Way,” with the dynamic spirit of
the fashion world, strategically engaging younger female consumers. By placing the
commitment to worry-free periods directly on this high-profile platform, Sofy elevates the
brand narrative beyond a conventional product focus, positioning itself as an integral ally for
the modern, fast-paced life, offering top-quality feminine care products from sanitary napkins
to tampons and pantyliners that support an unapologetic pursuit of success.
The partnership, spanning the five-day event from October 8th to 12th, 2025, at The Grand,
New Delhi, is dedicated to bringing the brand’s “Liberated, Candid, and Spirited” personality
to life through a series of exclusive on-ground and digital activations. The key focus of the
collaboration is the launch of the new Sofy Nights napkin range. Period management
coupled with the issue of “Period Chip-Chip” (stickiness/wetness) during night-time is a real
problem, and Sofy Antibacteria Nights aims to solve this by ensuring hygiene with its unique
Herbal Shield feature.
The brand will hold an exclusive “Sofy Befikar Nights” party for the LFW models following
the fashion shows. This exclusive sleepover party will help them unwind post their hectic
schedule, and Sofy will help them relax with uninterrupted sleep, ensuring they are confident
and “runway ready” for the next day.
There will also be an immersive on-ground zone that simulates the experience of a relaxed
sleep. The “Sofy Starry Nights” zone will be a dreamy, immersive space designed to look
like a serene bedroom. The zone will demonstrate how Sofy products support managing sleep
quality during periods, reinforcing the benefit of ‘Sleep Befikar, Stay Hygienic.’
DVC Link: https://www.youtube.com/watch?v=37RqzcPb1ks
About Sofy:
Sofy is Unicharm’s flagship sanitary napkin brand, which was launched in India in 2011 with
the aim to empower Indian women by making them feel confident, unconstrained, and proud
of themselves even during their periods. The company also manufactures MamyPoko Pants, a
leading diaper brand in the market.
Also check:- Abraham and Thakore End Day Two at Lakmē Fashion Week
About House of Lakmē :
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand
from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour
cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of
beauty and fashion. Combining international cosmetic technology with an in-depth
understanding of the Indian consumer’s needs, the House of Lakmē
offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas
to embrace beauty unapologetically.
For further information, log on to: www.Lakmēindia.com
About Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body
of fashion design in India, represented by over 400 members. Founded on the premise of
promoting, nurturing, and representing the best of fashion and design talent in the country;
its prime objective is to propagate the business of fashion. FDCI stays true to its
commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a
country, whose heritage is soaked in the flavours of indigenous crafts.
For morinformation, please visit: www.fdci.org
About Reliance Brands:
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began
operations in 2007 with a mandate to launch and build global brands in luxury to premium
segments across fashion and lifestyle. Its current portfolio of brand partnerships comprises
Armani Exchange, Armani Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers,
Burberry, Canali, Coach, Diesel, Dune, EA7, Elan Cafe, Emporio Armani, Gas, Giorgio
Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina,
Lens crafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith,
Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo,
Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi,
Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates 1,621 doors split
into 934 stores and 687 shop-in-shops in India. In the past five years, RBL has also invested in
building and operating homegrown designer brands besides acquiring the iconic British toy
retailer Hamleys. Globally, Hamleys has 191 stores across 14 countries.
For more information, please visit: https://relianceretail.com/partner-brands.html
For More updates on Fashion & Lifestyle Don’t forget to follow NBNewsNetwork
