New Delhi, October 11th 2025 – Lakmē Salon, in collaboration with designers Ridhi Bansal
and Mohit Rai of ITRH, brought “Noor – A Signature Bridal Collection” to life on the runway
at Lakmē Fashion Week x FDCI 2025 on 11th October. The event celebrated bridal artistry,
combining couture craftsmanship with modern beauty in a visually stunning showcase. The
much-anticipated showcase culminated with Tabu as the showstopper, bringing the collection’s
narrative to a resplendent close.
The runway came alive as models graced the stage in ITRH’s maximalist ensembles, each piece
adorned with Sheesh Pushida Jaal mirror work, gotta patti, dabka, zardozi, and patta patti,
layered on antique Benarasi brocade and tissue, and accented with Navratan polki. The
collection’s bold textures and intricate embellishments captured the spotlight, creating a radiant
interplay of light, movement, and artistry.
The signature ‘Noor’ beauty looks were created by Lakmē Salon in close collaboration with
the designers, ensuring each couture outfit was perfectly harmonized with luminous, jewel
inspired makeup, radiant skin, and embellished hair crafting a blend of sleek buns, intricate
braids, and retro waves accented with regal and floral elements. The combination of couture
and beauty brought to life the essence of Noor empowering brides to shine with confidence,
sophistication, and timeless glamour.
Spanning seven distinct styles from Hollywood waves and sleek ponytails to Dutch braids
and voluminous textures the looks showcased a palette of velvet-glow skin, holographic
eyes, and metallic nude lips, mirrored braids, big hair, Hollywood bun with roses reflecting the
modern bride’s balance of grace and glamour.
Mr. Vipul Chaturvedi, CEO, Lakmē Lever, commented: “Noor is a celebration of every
bride’s radiance, and today’s showcase was a powerful reflection of that vision. Our
collaboration with ITRH came together seamlessly combining couture brilliance with Lakmē
Salon’s artistry to create bridal looks that are both trendsetting and timeless. From velvet skin
to metallic lips and holographic eyes, we’ve reimagined bridal beauty for the modern Indian
woman, and we’re proud to be part of her journey.”
Designer Riddhi Bansal, mentioned: “ITRH has always been about taking the soul of Indian
craft and giving it a voice that feels powerful, modern, and fearless. For Lakmē Fashion Week,
we wanted to celebrate the expertise of our artisans by pushing boundaries while staying rooted
in heritage. This collection is our ode to craftsmanship in its boldest, most unapologetic form – where tradition meets contemporary expression.”, mentioned Designer Ridhi Bansal
Designer Mohit Rai said, “At ITRH, our journey has always been about weaving tradition
into a new narrative. With Sheesh Pushida Jaal we wanted to capture the drama and splendour
of Indian craftsmanship -thousands of mirrors coming together to form a living tapestry. For
me, this collection is not just fashion, it’s a statement – a celebration of the heritage we carry
and the confident modernity we believe in.”, mentioned designer Mohit Rai
Ms. Gayetri Chakravarty, National Creative Director Make-Up, Lakmē Lever, added:
“Seeing Noor come alive on the runway was a celebration of the brilliance every bride carries
within her. Inspired by the timeless beauty of jewels, we crafted makeup looks that didn’t just
complement ITRH’s bridal couture they elevated it. The collection showcased makeup that
merges heritage artistry with contemporary finesse from luminous velvet skin that glows
from within, to reflective metallic eyes that bring drama and depth, and soft, sculpted features
paired with muted yet impactful lips. These looks went beyond surface beauty, creating an aura
of understated glamour while allowing each bride’s natural radiance to shine. It was truly a
joy to witness how our makeup and ITRH’s designs came together to create a runway of
richness, elegance, and radiant artistry.”
Ms. Audrey D’Souza, National Creative Director- Hair, Lakmē Lever said, “The Noor
collection allowed us to create hairstyles that perfectly complemented the grandeur of ITRH’s
couture. From sleek, sculpted buns and intricate braids to cascading retro waves adorned with
jewel-toned accessories and florals, every look was designed to enhance the bride’s elegance
and complete her radiant, timeless aura.”
The event was a celebration of heritage craftsmanship and modern beauty leaving the audience
mesmerized by a stunning tapestry of couture and artistry at the Lakmē Fashion Week x FDCI 2025
Also check:- Pankaj & Nidhi unveil ‘Araquis’
About Lakmē Salon:
Lakmē Lever Pvt. Ltd (Lakmē Lever) is a 100% subsidiary of HUL. It operates India’s first
and leading chain of Lakmē Salons that offer expert services in Hairstyling, Skin, and Beauty
care. With over 40 years of experience and a footprint of over 450+ Lakmē Salons across 200
cities, Lakmē Salon has a deep understanding of the beauty industry. Lakmē Salon is dedicated
to the contemporary Indian woman’s exploration of the fine art of beauty. Known for its
Runway Secrets of stunning make-up, fabulous hair, and excellent skin services, Lakmē Salon
brings the backstage expertise and experience of Lakmē Fashion Week to modern Indian
women through a team of over 5000+ highly trained professional stylists. With professionally
trained hair and makeup experts with countless shows under their belt and outstanding skin
services, Lakmē Salon offers customers a distinct portfolio of services and backstage rituals
presented in a unique Runway Secrets menu. Continuous innovation in the portfolio is at the
centre of Lakmē Salons’ growth philosophy. More than 300 entrepreneurs have partnered with
Lakmē Lever as franchisees to own Lakmē Salons across the country. Backed by a
comprehensive franchisee support model, expansion is one of the key focus areas for the
company where a master franchisee and multi-store franchisee are provided special support
and benefits. In 2015, Lakmē Lever formalized a strategic alliance with Aptech a global
leader in vocational training to set up beauty academies to train aspiring stylists across India
and equip them to start their careers in the beauty industry. Lakmē Academy, powered by
Aptech, is present in 140 locations across the country and offers foundation and advanced level
courses in skin, hair, and makeup and has trained over 25000 students.
About ITRH
ITRH stands for the recall of all things beautiful and lost. As an inherent philosophy, the house
brings to life old-crafts such as Kalamkari, Madhubani, Chikankari, and Gota-Weaving. Each
piece is hand dyed and crafted with love and precision. Due to the uniqueness of these crafts,
no two pieces are the same nor can they be recreated in the exact same way. Any inconsistencies
in the hand-painted, hand-dyed, and hand-embroidered pieces are what make the outfits special
and is a part and parcel of working with these gifted artisans that we cherish above all.
For More updates on Fashion & Lifestyle Don’t forget to follow NBNewsNetwork
