CIDA Indian fragrance house is born from India’s longstanding connection to scent and ritual, approaching perfumery as an experience of identity, expression, and intimacy. Founded by Chiranjiv Singh Gill and Aavneet Sethii, CIDA was created with a vision to bring India’s rich fragrance heritage to a global audience.

The brand draws from the country’s craftsmanship, sensory traditions, and centuries-old relationship with scent, interpreting them through a contemporary lens. Inspired by Indian attars, sacred botanicals, precious woods, rare essences, and the cultural artistry surrounding fragrance, CIDA brings together refined craftsmanship and modern perfumery.

Each composition is created to be expressive and personal, moving beyond fragrance as an occasion to become part of the wearer’s identity.

Fragrances Built Around Feeling, Not Just Occasion

At the heart of CIDA is the belief that fragrance is the most invisible form of self-expression. Rather than creating scents solely for occasions, the brand creates fragrances for feelings – designed to complement different moods, evoke memories, and leave a lasting impression.

The collection spans sacred oud and velvety florals to marine accords, spices, woods, and botanicals, with each composition built around carefully selected ingredients and a distinct olfactory character.

CIDA Indian Fragrance: Rooted in India’s Oldest Scent Traditions

India has one of the world’s oldest fragrance cultures, with the ancient art of attar representing a rich tradition of botanical extraction, refinement, ritual, and luxury. CIDA draws from this legacy while interpreting it through a modern fragrance language.

With global fragrance conversations still largely shaped by European luxury houses, CIDA Indian fragrance brings a distinctly Indian perspective to contemporary perfumery, one rooted in heritage and craftsmanship, while looking towards the future of modern luxury.

CIDA is a contemporary Indian fragrance house bringing together traditional Indian perfumery and a modern approach to luxury. Founded by Chiranjiv Singh Gill and Aavneet Sethii, the house creates fragrances rooted in India’s rich olfactory culture, drawing on attars, botanicals, woods, and rare essences. With a focus on thoughtful fragrance development, design, and craftsmanship, CIDA is building a distinctive Indian brand with an ambition to create a strong presence within the wider luxury and lifestyle space.

CIDA is ultimately a celebration of scent as a quiet, personal form of expression – rooted in India, yet created for a global audience.