Ashish N Soni Weaves Magic with R|Elan™, Crafting Breathable & Elegant Future-Wear
New Delhi, October 11, 2025: Reliance Industries’ R|Elan™ demonstrated its transformative power in high fashion at Lakmē Fashion Week in partnership with FDCI, providing the innovative fabric foundation for Ashish N Soni’s critically acclaimed collection, “The Soirée at the Grand Budapest Hotel.” This collaboration fused Soni’s renowned philosophy of “Less is More” with advanced R|Elan™ textiles like GreenGold, Kooltex, and FeelFresh, resulting in a line of timeless, elegant, and future-ready occasion wear defined by its impeccable breathability, drape, and lightness.Ashish Soni launched his label in 1991 and since then he has been renowned for his fine cuts and tailoring, using amazing textures, silhouettes and versatile textiles. He has always believed in the philosophy of “Less is More” with a prime focus on immaculate tailoring and attention to detail.
His use of edgy prints and contemporary embroidery has brought a new fashion narrative each season. This season, Ashish Soni’s collection grandly titled “The Soirée at the Grand Budapest Hotel” harnessed the advanced fabrics like R|ElanTM GreenGold, R|ElanTM FeelFresh, R|ElanTMEcoGold, R|ElanTM Kooltex. These wonder fabrics enhanced the breathability, drape and lightness of the garments that resulted in timeless, elegant future ready clothing.
Ashish’s collection was for opulent occasion wear with a language in the colour black, at its core. Displaying cultural jackets, sweeping trousers and fluid gowns, there was a clear play of colour, shadow and texture. The monochrome palette highlighted the grandeur of the creations, while the sharp tailoring showcased restraint and quiet drama.
Ashish’s evening wear glamour started with cinched waists for women, while the sculpted shoulders and soft drapes brought a sensual feel to the ensembles.
Men’s wear stayed true to well finished tuxedo inspired cuts, wide leg comfy trousers and architectural jackets. There appeared a marked direction, when the original black-tie dressing was reinterpreted with a modern edge.
Speaking about the collaboration, designer Ashish N Soni said, “The collection reimagines evening wear as architecture in motion. For women, sculpted shoulders and cinched waists are softened by draping, creating silhouettes that are both commanding and sensual. For men, sharp tuxedo-inspired cuts, wide-leg trousers, and architectural jackets reinterpret black-tie dressing with a modern edge. The collection creates a visual symphony formal yet effortless, precise yet fluid. Partnering with R|Elan™ allows us to push the boundaries of fabric innovation, creating pieces that empower women and men to move with confidence, freedom, and undeniable flair.”
Mr. Hemant D. Sharma, President – Polyester, Reliance Industries Limited, added, “At Reliance, we are committed to revolutionizing the fashion landscape with cutting-edge R|Elan™ textile solutions. Ashish N Soni’ s collection perfectly aligns with our vision of blending innovation with contemporary design. The use of R|Elan™ brings unmatched luxury and fluidity, positioning this collection as a true game-changer in the world of high fashion.”
Like the Grand Budapest itself, the collection blended nostalgia and modernity, opulence and sharp finish. The impressively titled “The Soirée at the Grand Budapest Hotel” collection by Ashish Soni in collab with R|ElanTM was evening wear that not only displayed precise tailoring, construction and advanced fabrics, but also a celebration of elegance and innovative textiles.
Also check:- Lakmē Salon and ITRH by Ridhi Bansal & Mohit Rai
About House of Lakmē :
The House of Lakmē, is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. The brand has been the pioneer of the make-up and colour cosmetics in India since 1952 with 1000+ SKUs that push the trendsetting envelope of beauty and fashion. Combining international cosmetic technology with an in-depth understanding of the Indian consumer’s needs, the House of Lakmē offers a comprehensive beauty experience through its extensive product portfolio, for fashionistas to embrace beauty unapologetically. For further information, log on to: www.Lakmē india.com
About Fashion Design Council of India (FDCI):
A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, whose heritage is soaked in the flavours of indigenous crafts. For more information, please visit:www.fdci.org
About Reliance Brands:
Reliance Brands Limited (RBL) is a subsidiary of Reliance Retail Ventures Ltd and began operations in 2007 with a mandate to launch and build global brands in luxury to premium segments across fashion and lifestyle. Its current portfolio of brand partnerships comprises Armani Exchange, Armani Caffe, Balenciaga, Bally, Bottega Veneta, Brooks Brothers, Burberry, Canali, Coach, Diesel, Dune, EA7, Elan Cafe, Emporio Armani, Gas, Giorgio Armani, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade, La Martina, Lenscrafters, Manish Malhotra, Michael Kors, Mothercare, Muji, Paul & Shark, Paul Smith, Pottery Barn, Pottery Barn Kids, Pret A Manger, Raghavendra Rathore, Salvatore Ferragamo, Satya Paul, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tod’s, Tory Burch, Tumi, Valentino, Versace, Villeroy & Boch, West Elm, Zegna. RBL today operates 1,621 doors split into 934 stores and 687 shop-in-shops in India. In the past five years, RBL has also invested in building and operating homegrown designer brands besides acquiring the iconic British toy retailer Hamleys. Globally, Hamleys has 191 stores across 14 countries.
For more information, please visit: https://relianceretail.com/partner-brands.html
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