Tamannaah Fine Jewellery Takes Its Khazana Collaboration to Bengaluru, the Next Stop in a 10-City Rollout
After its New Delhi debut, the brand founded by Tamannaah Bhatia brings ‘Beyond the Occasion’ fine jewellery to Taj’s curated luxury retail destination in Bengaluru
The Tamannaah Fine Jewellery Bengaluru launch was announced on 28 October 2026 as the next stop in the brand’s collaboration with Khazana, Taj’s curated luxury retail destination. The partnership is set to cover 10 cities across India, and Bengaluru follows the brand’s debut in New Delhi. Tamannaah Fine Jewellery was founded by actor and entrepreneur Tamannaah Bhatia.
Taking the brand to Bengaluru widens its audience through Khazana’s hospitality-led retail experience. The tie-up puts two different ideas of luxury side by side: Khazana’s carefully curated retail offering and the brand’s contemporary, unconventional take on fine jewellery.
Beyond the Occasion
The Tamannaah Fine Jewellery Bengaluru launch also reflects the brand’s wish to move fine jewellery beyond the usual occasions and the usual ways of wearing it. Its philosophy, ‘Beyond the Occasion’, shapes modern, versatile pieces made to move through everyday life, without losing the refinement and craftsmanship fine jewellery is known for.
Tamannaah Fine Jewellery
A contemporary, unconventional approach to fine jewellery, built on distinctive design, versatility and a modern reading of personal style.
Khazana
A carefully curated retail offering from Taj, with a hospitality-led retail experience for discerning luxury consumers.
The Tamannaah Fine Jewellery Bengaluru Launch: Why This City
Founder Tamannaah Bhatia says Bengaluru suits the brand’s thinking:
Both sides say they share a belief in looking beyond the expected. For the brand, Khazana is a distinctive retail platform for reaching discerning luxury consumers. For Khazana, the collaboration adds depth to its fine jewellery range with a collection picked for the discerning Taj guest, built on distinctive design, craftsmanship, individuality and a sensibility that suits today’s luxury traveller.
Khazana’s Bigger Plan
Faisal Momin, VP, Khazana, Bengaluru, places the collaboration within Khazana’s wider growth plans:
The 10-City Rollout
The rollout across 10 cities will keep bringing the brand to different markets while holding on to the spirit of discovery behind the collaboration. With the Tamannaah Fine Jewellery Bengaluru launch following New Delhi, the partnership keeps building a retail experience that mixes contemporary design, fine craftsmanship and Khazana’s hospitality-led curation.
The release sums up Khazana × Tamannaah Fine Jewellery as two brands ready to take an uncharted path: one reimagining luxury retail through curation and experience, the other questioning how fine jewellery is expected to be designed, styled and lived in.
At a Glance
Quick Answers
What is the Tamannaah Fine Jewellery Bengaluru launch?
The next chapter in the brand’s tie-up with Khazana, Taj’s curated luxury retail destination, announced on 28 October 2026 within a 10-city rollout.
Where did the collaboration begin?
In New Delhi. Bengaluru is the next destination.
What does ‘Beyond the Occasion’ mean?
The brand’s philosophy of modern, versatile fine jewellery designed to move through everyday life, beyond conventional occasions.
What is Khazana planning?
According to its VP, Khazana aims to establish its presence across most Taj hotels by 2030.
About Tamannaah Fine Jewellery
Founded by actor and entrepreneur Tamannaah Bhatia, Tamannaah Fine Jewellery explores a contemporary approach to fine jewellery through versatile designs created to move beyond conventional occasions. Guided by its philosophy, ‘Beyond the Occasion’, the brand celebrates individuality and modern expressions of personal style. Website: int.tamannaah.com | Instagram: @tamannaahfinejewellery
