2nd February, 2026, National: Cottons Jaipur, a woman- led, homegrown apparel brand, marks 25 years of creating thoughtfully designed cotton clothing for the modern Indian woman. Known for its commitment to comfort, craftsmanship, and wearability, the brand has grown quietly and consistently
earning the trust of generations of loyal customers across India. Founded by Mrs. Behroze Singh, Cottons Jaipur has its roots in a deeply personal journey. A Bombay-born Zoroastrian, Mrs. Singh moved to Jaipur in 1985, where she began working at Anokhi under the guidance of mentor Faith Singh, helping build its retail business. After a decade, she decided to venture out on her own, driven by a desire to create clothing that balanced everyday ease with thoughtful
design. What began as a small children’s clothing store soon evolved when customers expressed a growing demand for adult wear. In 2000, Cottons Jaipur was launched with its first store in Jaipur. The brand’s early focus on simple silhouettes, breathable cottons, and accessible pricing struck a chord, leading to expansion into Delhi, followed by Gurgaon and Mumbai. Over the years, Cottons Jaipur expanded through nine stores across India, including Ahmedabad,
Bangalore, Hyderabad, Lucknow, Kolkata, and Kochi. Each store is independently operated by women franchisees, underscoring the brand’s commitment to women-led entrepreneurship. Today, the brand remains proudly women-driven, with women forming the backbone of its workforce across manufacturing units, retail stores, and franchise outlets. By providing stable employment to women artisans, many from rural backgrounds, the brand continues to support long-term livelihoods and financial independence. Rooted in traditional printing techniques and a thoughtful mix of florals and geometric motifs, Cottons Jaipur designs are interpreted through clean, timeless silhouettes rather than fleeting trends. Each piece is crafted using natural cotton fabrics suited to Indian climates, with an emphasis on comfort, durability, and everyday wearability. Small production batches and evolving styles allow the brand to remain
contemporary while staying true to its core philosophy. Enhancing the overall shopping experience, the brand also introduced select men’s shirts, costume jewellery, and scarves. Fabric remnants from production are thoughtfully upcycled into notebooks, packing bags, and soft toys, reflecting an instinctive commitment to conscious practices and minimal waste. Sharing her reflections on the milestone,
Mrs. Behroze Singh, Founder, Cottons Jaipur, says: “When I started Cottons Jaipur, I never imagined it would grow into a 25-year journey. It began with a simple idea—to make comfortable, well-made clothes that women could live in. Over the years, the brand
has grown because of the people behind it—our artisans, our store teams, and our loyal customers whohave stayed with us through decades. Completing 25 years feels deeply humbling and incredibly personal.
”Over the past two and a half decades, Cottons Jaipur has built a diverse and loyal customer base that includes politicians, doctors, teachers, hoteliers, philanthropists, and personalities from television and cinema many of whom have remained associated with the brand for years. The brand remains committed to innovation, timeless design, and sustainable fashion practices, ensuring that each piece continues to be an extension of the wearer’s everyday life rather than a fleeting trend.
About Cottons Jaipur
Founded in 1988 by Mrs. Behroze Singh, Cottons Jaipur is a woman-led, homegrown fashion brand dedicated to creating elegant, wearable cotton clothing inspired by Jaipur’s textile heritage. The brand combines traditional printing techniques with modern silhouettes, promoting craftsmanship, sustainability, and social impact across India. For more information, visit www.cottonsjaipur.com.
